What is a clean label?
There is some confusion over what a clean label is and what it means for businesses and consumers. In effect, clean labelling is essentially the same process as marking a food or item as natural or organic. It means providing security to consumers regarding the Eco-friendliness of an item on the label itself. The entities responsible for managing and monitoring food safety in several countries have left an ambiguous air surrounding the common terms “natural” and “organic”; in response the consumer is now taking responsibility to inspect the ingredients labels of their favourite products and decide for themselves whether they trust the item. To assist in this process, companies have taken to making their labels more easily understandable, providing a new level of transparency when referring to the ingredients and processes used in the production of their items.