A clean label raises profitability and improves public image
Consumers make trends and trends shape business. Consumers in modern times are not content to merely be told that an item is green or natural. They want to see it for themselves. Purchases rely heavily on the ability of the consumer to understand how the product that they are considering is likely to affect their environment and health. If a label is ambiguous with cryptic text then it is likely to get bypassed in favour of a clearer label. Clean labels present information in a simple context without excessive scientific terms (no E numbers). This change in the common way of doing things inspires loyalty amongst consumers who buy products specifically targeted towards sustainable business practices. In the end, clean labels represent a win-win scenario for businesses, consumers and nature.