The proper leavening agent is vital to quality and freshness
Artisan labelled items are a growing trend. More and more naturally derived elements are gaining favour as consumers address the quality factors associated with these ingredients. Natural ingredients will veer towards a more controlled acidity and reaction during the initial reaction. The result is a consistent and more fully flavoured product. As consumers become aware of the difference between artificial and chemical leaveners, they are showing a tendency to opt for the natural alternatives. Shelf life is no longer the only consideration as quality control that produces a fresh, desirable product takes precedence.